Who is Sira?

I’m a coach, strategist, and organizational development leader with a strong belief that when we understand how we’re wired, we can create work and lives that actually work.

I’ve spent the last 15 years helping people and organizations grow—across industries like healthcare, tech, manufacturing, PR, construction, engineering, and non-profit. My work has always centered around one core goal: to cultivate self-awareness as the path to sustainable performance, clarity, and impact.

I hold dual master’s degrees in Organization Development and Business Administration, am a licensed ICF Transformational Coach and HSP Coach, and a Birkman Method certified consultant. Still, my most transformative education came from being a highly sensitive person (HSP) in a world that didn’t know what to do with that. Diagnosed as a child with a dysfunction, later updated to disorder, I finally learned in 2014 my brain’s way of processing the world wasn’t a flaw—it was gift resulting from an inherited trait.

Today, I help neurodivergent and sensitive professionals, inclusive teams, and heart-centered founders lead with alignment —not assimilation. I’m a natural problem solver, a recovering masker, and someone who knows your difference is the direction.

Here when you need me — Sira

Person smiling outdoors with short curly hair, wearing a denim shirt and layered necklaces.

Hi, I’m Sira Laurel

Testimonials

AARON G.

“
You'd be lucky to have Sira on your team. She brings a ton of passion to every project. As a leader, she's inclusive, enthusiastic, incredibly conscientious, and strategic. [In our engagement] it was evident she truly cares about people. Sira's style is one that's highly organized but empathetic — she allows her team members the flexibility to solve problems their own way, which brings out the best in them.
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ERICA K.

“
I had never experienced a Life Coach or Career Consultant prior to teaming up with Sira. I wasn't sure what to expect but I knew that my professional transition required more than my own habitual faculties to navigate through. After our sessions together, I was much more confident and prepared as a result.
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RUBEN S.

“
Sira is among the very best HR leaders I’ve had the pleasure to work with. She has a deep understanding of people, processes, change, communications and relationships. She possesses a mastery of important organizational facets such as morale, empathy, leadership styles, learning methods, and diversity, equity & inclusion, and how these elements impact staff development, team building, growth and organizational health.
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MATT C.

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Sira demonstrates empathy, understanding and commitment in everything she does. Her passion for education and team-building is inspiring — she's able to build meaningful relationships across an organization to bring out the best in her teams. Sira would be a great addition to any organization.
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LAURA K.

“
Sira made a genuine effort to get to know me and started by asking me numerous questions about my personal and career experiences as well as current and future goals I had. She then road mapped how a potential negotiation conversation would flow. Within this, she worked with me on my communication skills to clearly and concisely present my "case" for the counter compensation I was requiring. We role played (which was incredibly valuable) as she helped me uncover the "why" to my "worth" so that it would naturally be part of the conversation.
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IAN C.

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Sira has incredible insight into the workings of any team, organization or system. Through detailed investigation, combined with focused instincts, she is able to fully understand how pieces- be it people or processes- fit together and interact with each other. Through this ability she is able to drive impactful solutions to any problem she is faced with.
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