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What is North of Normal?

North of Normal is where every company wants to be: performing above average and beyond expectation.

For neurodivergent individuals, it’s also where we often are: outside the norm. But that difference isn’t a deficit in your organization—it’s an advantage.

We understand implicitly that diversity in nature is a competitive advantage. Yet we still don’t seem to grasp that organizations in a system, like organisms in a species, are required to adapt constantly (differentiate, diversify) to survive.

Companies that prioritize people strategy, integrating the latest neuroleadership research and practices to build resilient and high-performing teams, maintain their competitive advantage despite environmental headwinds.

I’m the CEO and founder of North of Normal. As a sensitive visionary, I help the differently wired (and their allies) lead from a place of alignment—not assimilation. The result? Healthier work-lives, work cultures, stronger teams, and performance that’s anything but average.

I partner with individuals, team leaders, and organizations during pivotal moments of growth - typically on the brink of burnout or culture crisis. My specialty is getting you back on track and getting your people on board.

  • Certified Birkman Method consultant

  • IACTP Certified Highly Sensitive Person (HSP) Coach

  • ICF Certified Coach in Training

  • Awaken Certified Transpersonal Coach

Who is Sira?

The Birkman Method Difference

  • The Birkman Method is the most statistically reliable and valid assessment available today. With over 70 years of research, you can be sure it’s actually measuring what matters.

  • Not only does the Birkman Method assessment provide an overview of your Needs, Strengths, Stress Behaviors and Motivations, it helps you understand what to do with that information to be successful.

  • The Birkman Method assessment was designed with all brains in mind. Neurotypical and neurodiverse alike. It provides common language to start healthy conversations in work and life that make a difference.

Deepen your relationship with yourself

Specialized coaching for unconventional leaders (and those interested in leadership) ready to leave behind conventional systems not designed for your success. Create sustainable success through embracing your unique cognitive patterns as strengths, not limitations to overcome. Benefit from Birkman Method, Transformational and HSP Coach practices, receiving personalized support for your leadership journey.

Master your relationship with others

A group of four people sitting at a table, engaging in conversation. They are smiling and interacting over a laptop and tablet in a casual setting.

Being effective at work means being highly effective in building and maintaining relationships. This is true whether you’re a leader or not, but is non-negotiable for anyone seeking influence in an organization. If you think you lead “differently,” we believe your uniqueness is a strength, values are your compass, and the world needs your kind of leadership. Master relationships and create the change you wish to see.

Create resilient organizations

Resilience is relational. Genuine connection, rooted in psychological safety and trust, is key to building employee groups capable of accepting and adapting to change - particularly when it’s handed down. A culture rich in the skills of connection know when and how to lean on its members during growth periods that require everyone to make a behavioral shift. Leverage the Birkman Method system and get people to reach across the aisle.

What People Are Saying

  • "You'd be lucky to have Sira on your team. She brings a ton of passion to every project. As a leader, she's inclusive, enthusiastic, incredibly conscientious, and strategic. [In our engagement] it was evident she truly cares about people. Sira's style is one that's highly organized but empathetic — she allows her team members the flexibility to solve problems their own way, which brings out the best in them. "

    Aaron G.

  • "Sira has incredible insight into the workings of any team, organization or system. Through detailed investigation, combined with focused instincts, she is able to fully understand how pieces- be it people or processes- fit together and interact with each other. Through this ability she is able to drive impactful solutions to any problem she is faced with."

    Ian C.

  • "Sira is among the very best HR leaders I’ve had the pleasure to work with. She has a deep understanding of people, processes, change, communications and relationships. She possesses a mastery of important organizational facets such as morale, empathy, leadership styles, learning methods, and diversity, equity & inclusion, and how these elements impact staff development, team building, growth and organizational health."

    Ruben S.

  • “I had never experienced a Life Coach or Career Consultant prior to teaming up with Sira. I wasn't sure what to expect but I knew that my professional transition required more than my own habitual faculties to navigate through. After our sessions together, I was much more confident and prepared as a result.”

    Erika K.

  • "Sira made a genuine effort to get to know me and started by asking me numerous questions about my personal and career experiences as well as current and future goals I had. She then road mapped how a potential negotiation conversation would flow. Within this, she worked with me on my communication skills to clearly and concisely present my "case" for the counter compensation I was requiring. We role played (which was incredibly valuable) as she helped me uncover the "why" to my "worth" so that it would naturally be part of the conversation."

    Laura K.

  • "Sira demonstrates empathy, understanding and commitment in everything she does. Her passion for education and team-building is inspiring — she's able to build meaningful relationships across an organization to bring out the best in her teams. Sira would be a great addition to any organization."

    Matt C.

Try a session for free and see if it’s right for you.

There’s no commitment, pressure, or obligation.